Eat Balanced approached us in advance of their appearance at the BBC Good Food Show in October 2012. They were keen to increase their exposure and data capture not just during the show, but with the intention of creating a longer term online community.
To achieve this, we designed and built a touchscreen product. Visitors were asked to enter their details on the day to be entered into a prize draw to win free pizzas later in the afternoon. The process took the form of two questions, followed by a form for data capture. Keeping the competition quick, fun and simple encouraged users to come forward and have a go!
Ongoing, interest in Eat Balanced has remained high, helped by supporting work and competitions on Facebook.