Web hosting group UK2 came to us with a branding challenge. The group had grown large, having acquired multiple hosting and internet servicing companies over the years. They were now entering a period of consolidating and integrating disparate products and brands.
We worked with them to develop a core set of brand identities that would sit comfortably under a new group identity. A common visual style helped the separate identities to feel part of a family, whilst each could still express it’s own personality. The new identities endeavoured to support the group’s new strategy, which would be to present it’s many customers with a clearer migration route through it’s various product offerings, from the simple to the more complex.